Who's Behind It
Built by an operator,
not a theorist.
Michael has spent more than 20 years building companies, launching products, raising capital, and helping businesses grow. He has founded and scaled ventures from zero to millions in revenue and raised nearly $10 million across his career.
His work has carried him into partnerships with some of the most recognizable names in media and publishing — including Sony, Marvel, Archie Comics, HarperCollins, and Scholastic.
Through HowtoStartUP, Michael focuses on making entrepreneurship practical and accessible — giving founders clear, actionable guidance for turning ideas into real businesses, finding customers, and building sustainable growth.
Our Approach
What sets us apart
We earn trust through the quality of the work — not vanity metrics.
Built for action, not theory
Every framework is designed to be used the same day you learn it — not filed away for later.
A complete weekend, not a teaser
Founders walk in with an idea and leave with a business plan, brand identity, and website.
Guidance at every stage
From raw idea to validated business, our programs meet founders exactly where they are.
No paywall on the fundamentals
Our in-depth startup and validation guides are free — because the basics should never be gated.
What We Offer
Programs that deliver
The Weekend
A two-day intensive bootcamp where founders walk in with an idea and leave with a business plan, brand identity, and website.
Learn about The WeekendThe Kit
A complete founder toolkit with templates, decision trees, and resources to build a business from scratch.
Explore The KitFree Guides
In-depth, no-fluff guides on starting and validating a business — read by founders worldwide.
Read the Guides