Everything You Build.
Everything You Leave With.

Your kit isn't handed to you. You build it — with expert facilitation — over two days.

01

The Idea One-Pager

A one-page document that captures your validated business idea, target market, value proposition, and one-line pitch. Built during The Idea Stress Test session using our rapid validation framework. Delivered as a polished PDF in your digital kit folder.

02

The Business Plan

An 8–12 page written business plan covering executive summary, market analysis, operational strategy, financial projections, and go-to-market plan. Built over two bootcamp sessions with expert facilitation. Delivered as an editable document and PDF.

03

The Branding Guide

Your brand foundation document including positioning statement, brand voice guidelines, visual direction, and naming strategy. Weekend Pass gets DIY guidance; Full Kit gets a complete done-for-you brand identity with logo suite, color palette, fonts, and social media kit.

04

The Web Presence Strategy

A comprehensive digital strategy document covering website architecture, SEO checklist, social media launch plan, and content calendar framework. Weekend Pass gets the strategy; Full Kit gets a live 5-page starter website built and launched for you.

05

The Sales Playbook Card

A concise, actionable sales reference card with your pitch structure, objection handling scripts, follow-up cadence, and outbound strategy framework. Built during the Sales session and designed to be your daily selling companion.

06

The Resource Library

A curated collection of templates, tools, reading lists, and resource links organized by category. Includes business plan templates, financial modeling spreadsheets, legal checklists, marketing tools, and recommended service providers.

DIY Track vs. Done-For-You

FeatureWeekend PassFull Kit Pass
Validated Business Idea + Pitch
Written Business Plan (8–12 pages)
Branding Foundation + DIY Guide
Web Presence Strategy + Checklist
Sales Playbook Card
Curated Resource Library
Certificate of Completion
Done-For-You Brand Identity
Done-For-You Starter Website (5 pages)
30-Minute Handoff Call

Full Kit Delivery Timeline

Event Weekend

The weekend of June 28th

Build your kit live with expert facilitation

Brand Identity Delivery

Within 10 business days

Logo suite, color palette, fonts, brand voice, social kit

Website Delivery

Within 14 business days

5-page responsive site with SEO, contact form, analytics

Review Round

Included

One round of revisions on all deliverables

Handoff Call

Scheduled post-delivery

30-minute call with the Hypnotiic × AONpop team

Build Your Kit This Weekend.

Delivered by the Hypnotiic × AONpop team.

Production Partners
HYPNOTIIC
AONpop