The Weekend

Choose Your Dates

Both weekends cover the same content. Pick what works for you.

💻 Remote — June 20–21, 2026
🏢 In-Person (Austin, TX) — June 27–28, 2026

June 2026

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Day 1: From Idea to Investable

8:30 AM

Doors Open + Check-In

Networking

Grab coffee, settle in, and meet your fellow founders. Pick up your kit folder and get ready for an intense, rewarding day.

→ You leave with: Your founder network starts here.

9:00 AM

The Idea Stress Test

Workshop

Put your business concept through a rapid-fire validation framework. You'll pressure-test assumptions, identify fatal flaws early, and sharpen your one-line pitch until it's bulletproof.

→ You leave with: Validated business idea + one-line pitch.

10:30 AM

Know Your Customer

Presentation

Define your ideal customer with surgical precision. Map their pain points, buying behavior, and decision triggers. This session ensures you're building for someone real — not a fantasy.

→ You leave with: Customer persona + target market definition.

12:00 PM

Lunch Break

Networking

Catered lunch with time to connect with other founders, ask follow-up questions, and process the morning sessions.

1:00 PM

Revenue Models & Pricing

Workshop

Map out exactly how your business makes money. Explore pricing strategies, revenue models, and unit economics. Leave with a pricing framework that's grounded in reality.

→ You leave with: Revenue model + pricing strategy.

2:30 PM

Business Plan Bootcamp Part 1

Live Build

Start writing the actual business plan. Using our guided framework, you'll draft executive summary, market analysis, and operational strategy. No templates — real writing, real progress.

→ You leave with: First half of your written business plan.

5:00 PM

Optional Networking Happy Hour

Networking

Unwind with fellow attendees, swap ideas, and build relationships that extend beyond the weekend.

Day 2: From Plan to Platform

8:30 AM

Doors Open + Day 2 Kickoff

Presentation

Quick recap of Day 1, preview of what's ahead, and energy reset for the final push.

9:00 AM

Business Plan Bootcamp Part 2

Live Build

Complete your business plan. Finalize financial projections, go-to-market strategy, and growth roadmap. Then stress-test it with peer review.

→ You leave with: Completed 8–12 page business plan.

11:00 AM

Branding 101

Workshop

Build a brand foundation that feels professional from day one. Cover naming, visual identity principles, brand voice, and positioning. Weekend Pass attendees get DIY guidance; Full Kit attendees get it done for them.

→ You leave with: Brand foundation document + guidelines.

12:30 PM

Lunch Break

Networking

Catered lunch. Use this time to refine your kit materials and connect with the facilitation team.

1:30 PM

Web Presence & Digital Marketing

Workshop

Create your digital strategy — from website architecture to SEO basics to social media launch plan. Map out exactly what your online presence needs to look like on launch day.

→ You leave with: Web presence strategy + digital checklist.

3:00 PM

Sales for Founders Who Hate Selling

Presentation

Learn to sell authentically. Cover outbound strategies, pitch structure, objection handling, and follow-up systems — all tailored for founders who'd rather build than sell.

→ You leave with: Sales playbook card.

4:30 PM

Kit Assembly & Graduation Ceremony

Live Build

Assemble your complete Take-It-to-the-Bank Kit. Review, organize, and package every deliverable. Then celebrate — you've earned your Certificate of Completion.

→ You leave with: Complete kit + Certificate of Completion.

Ready to be in the room?

Production Partners
HYPNOTIIC
AONpop