Grab coffee, settle in, and meet your fellow founders. Pick up your kit folder and get ready for an intense, rewarding day.
โ You leave with: Your founder network starts here.
Put your business concept through a rapid-fire validation framework. You'll pressure-test assumptions, identify fatal flaws early, and sharpen your one-line pitch until it's bulletproof.
โ You leave with: Validated business idea + one-line pitch.
Define your ideal customer with surgical precision. Map their pain points, buying behavior, and decision triggers. This session ensures you're building for someone real โ not a fantasy.
โ You leave with: Customer persona + target market definition.
Catered lunch with time to connect with other founders, ask follow-up questions, and process the morning sessions.
Map out exactly how your business makes money. Explore pricing strategies, revenue models, and unit economics. Leave with a pricing framework that's grounded in reality.
โ You leave with: Revenue model + pricing strategy.
Start writing the actual business plan. Using our guided framework, you'll draft executive summary, market analysis, and operational strategy. No templates โ real writing, real progress.
โ You leave with: First half of your written business plan.
Unwind with fellow attendees, swap ideas, and build relationships that extend beyond the weekend.
Quick recap of Day 1, preview of what's ahead, and energy reset for the final push.
Complete your business plan. Finalize financial projections, go-to-market strategy, and growth roadmap. Then stress-test it with peer review.
โ You leave with: Completed 8โ12 page business plan.
Build a brand foundation that feels professional from day one. Cover naming, visual identity principles, brand voice, and positioning.
โ You leave with: Brand foundation document + guidelines.
Catered lunch. Use this time to refine your kit materials and connect with the facilitation team.
Create your digital strategy โ from website architecture to SEO basics to social media launch plan. Map out exactly what your online presence needs to look like on launch day.
โ You leave with: Web presence strategy + digital checklist.
Learn to sell authentically. Cover outbound strategies, pitch structure, objection handling, and follow-up systems โ all tailored for founders who'd rather build than sell.
โ You leave with: Sales playbook card.
Assemble your complete Take-It-to-the-Bank Kit. Review, organize, and package every deliverable. Then celebrate โ you've earned your Certificate of Completion.
โ You leave with: Complete kit + Certificate of Completion.
ยฉ 2026 HowtoStartUP ยท aurora@howtostartup.org